Question

Which of the following in the NOT one of the seven P's of marketing communication?

a. Packing
b. Product
c. Price
d. Productivity

Answer 1

The one that is not one of the seven P's of marketing communication is Productivity. The P's include Product, Price, Promotion, Place, People, Process, and Physical Evidence.

Step-by-step explanation:

The one that is not one of the seven P's of marketing communication is d. Productivity. The seven P’s, also known as the marketing mix, traditionally include Product, Price, Promotion, Place, People, Process, and Physical Evidence, not Productivity. Productivity is more related to operations and the efficiency of production rather than marketing communication.