Final answer:
Impulse buyers are those who make quick, spontaneous purchases of inexpensive and non-essential items, unlike other types of shoppers who may be more deliberate or seek specific experiences or trends.
Step-by-step explanation:
The customers who tend to make quick purchase decisions, often buying inexpensive items that are not of high importance to them, are best described as Impulse buyers. Impulse buying behavior is characterized by the spur-of-the-moment, unpremeditated decision to purchase, where the buyer may have a sudden and powerful urge to buy something immediately. This behavior contrasts with that of innovation/trend buyers, recreational shoppers, or comparison shoppers, who may take a longer time to decide, seeking the latest trends, enjoying the shopping experience, or comparing different options before making a purchase respectively.