Final answer:
The term for focusing on offering products that are unique compared to competitor's products is a focused differentiation strategy. Differentiation can be achieved through various product attributes, such as physical features or perceptions. Specializing in differentiated products can often lead to greater success than offering a broad array.
Step-by-step explanation:
Focusing on offering products that are unique with respect to competitor's products is called a focused differentiation strategy. This strategy involves any action that firms take to make consumers perceive their products as distinct from their competitors'. Firms can differentiate their products based on various attributes such as the physical aspects of the product, the location from which it is sold, intangible aspects of the product, and overall perceptions of the product. By concentrating on one or a few differentiated products, a firm can often be more successful than if it tries to offer a wide range of products, lacking a distinctive edge.