Question

In the context of the relationship between language and international marketing, recent studies indicate that a new concept, _____, is proving useful to marketing researchers in market segmentation and strategic entry decisions.

A. paralinguistics
B. linguistic distance
C. language parallels
D. language roots
E. linguistic accents

Answer 1

Linguistic relativity is useful in international marketing research for market segmentation and strategic entry decisions.

Step-by-step explanation:

The subject of this question is related to the language and its impact on international marketing. A new concept called linguistic relativity has been found useful by marketing researchers in market segmentation and strategic entry decisions. Linguistic relativity refers to the idea that language varies across cultures, reflecting different environmental, historical, and sociocultural conditions.