Final answer:
The best option for a sales associate when a customer expresses concern about the price of a product is to address their concerns by providing information and reassurance.
Step-by-step explanation:
When a customer expresses concern about the price of a product, the best option for a sales associate is to address their concerns by providing information and reassurance. The sales associate can explain the features and quality of the product that justify the price. They can also mention any additional value, such as durability or brand reputation, that the customer may not be aware of. Finally, the sales associate can offer alternative options or promotions that may help the customer feel more confident about their purchase decision.