Question

Marketers in Gillette's Parker Pen subsidiary are confident that consumers in Malaysia and Singapore shopping for an upscale gift will buy the same Parker Pen as Americans shopping at Neiman Marcus..True or False

Answer 1

Consumers in Malaysia, Singapore, and the United States are unlikely to buy the same Parker Pen.

Step-by-step explanation:

The statement that consumers in Malaysia and Singapore shopping for an upscale gift will buy the same Parker Pen as Americans shopping at Neiman Marcus is False. It is important for marketers to consider cultural differences, preferences, and purchasing behavior when marketing to different countries or regions. What might be considered an upscale gift in one country may not hold the same value or appeal in another country.