Question

Which of the following pricing techniques involves using a single price for multiple items to suggest savings and value?

Option 1: Cost-Plus Pricing
Option 2: Penetration Pricing
Option 3: Bundle Pricing
Option 4: Skimming Pricing

Answer 1

Bundle Pricing is the technique where multiple items are sold together at a single price to suggest savings, as seen with bundled cable, internet, and phone services.

Step-by-step explanation:

The pricing technique that involves using a single price for multiple items to suggest savings and value is known as Bundle Pricing. This approach offers consumers the advantage of acquiring multiple products or services for a better price than if purchased individually. An example of this would be cable companies providing a bundle of cable, internet, and phone services at a special rate, which often represents savings when compared to buying these services separately.