Final answer:
In specialty advertising, the capacity to instantly update is not a strength, while human interaction, speed of transactions, and tangibility are considered strengths. Unlike digital mediums, promotional items cannot be updated in real-time once they are created.
Step-by-step explanation:
Which of the following is not a strength of specialty advertising? The capacity to instantly update information in specialty advertising is not a strength. Here's why:
- Human interaction - Specialty advertising often provides a human touch that can help build relationships and trust with customers.
- Increased speed of transactions - Specialty advertising can encourage customers to take immediate action, potentially speeding up the sales cycle.
- The ability to make things more tangible - With specialty advertising, physical aspects of the product are emphasized, showcasing physical attributes such as 'unbreakable bottle', 'nonstick surface', and 'newly redesigned for comfort'. Likewise, strategic firm location, such as next to a heavily traveled intersection or near an automobile manufacturer, enhances visibility and accessibility for physical products.
However, unlike digital advertising, specialty advertising materials cannot be updated instantaneously. Once a promotional item is produced, its information remains static and cannot adapt to changes as they occur in real-time, making the capacity to instantly update not a strength of specialty advertising.