Final answer:
Effective product positioning is a strategy used by businesses to create a favorable perception of their product in the minds of consumers.
Step-by-step explanation:
Effective product positioning is a strategy used by businesses to create a favorable perception of their product in the minds of consumers. It involves developing a unique position in the market that appeals to a specific target audience.
While it is true that effective product positioning can help serve the total market, it is important to note that it may not necessarily appeal to the general public. Product positioning strategies are often tailored to meet the needs and preferences of a specific segment of the market, rather than trying to appeal to everyone.
For example, a luxury car brand may position its products as high-end and exclusive, targeting affluent consumers who value status and performance. This positioning strategy may not appeal to the general public who may prioritize affordability and practicality in their car purchases.