Question

If Baskin-Robbins calculates that it could sell up to 25 percent of all ice cream cones sold in the United States, this percentage would represent the ice cream marketer's

a) target growth rate.
b) sales forecast.
c) sales objective.
d) company sales potential.
e) market potential.

Answer 1

The correct answer is d) company sales potential. Baskin-Robbins calculates that it could sell up to 25 percent of all ice cream cones sold in the United States, which represents the company's sales potential.

Step-by-step explanation:

The correct answer is d) company sales potential.

In this scenario, Baskin-Robbins calculates that it could sell up to 25 percent of all ice cream cones sold in the United States. This percentage represents the company's sales potential, which is the maximum market share or sales volume that a company can realistically achieve.

This is different from the market potential, which refers to the total demand or sales volume in the market as a whole.