Question

True/ False The undifferentiated strategy can be effective for an organization that has a homogeneous market and can develop and maintain a single marketing mix.

Answer 1

The use of an undifferentiated strategy is true for organizations with a homogeneous market, allowing them to maintain a single marketing mix effectively.

Step-by-step explanation:

The statement is true. An undifferentiated strategy can indeed be effective for an organization that caters to a homogeneous market where the consumers have similar needs and preferences. This strategy allows a business to develop and maintain a single marketing mix that addresses the entire market without the need for segmentation. In such instances, a company can focus its efforts on a single product or service line, streamlining its production, distribution, and promotional efforts, which can result in cost savings and clear brand messaging.