Question

Segmentation variables are usually grouped into four categories:

a) demographic, geographic, religion, and income.
b) geopolitical, income, behavioristic, and psychographic.
c) attitudes, lifestyles, behaviors, and gender.
d) geographic, demographic, psychographic, and attitudes.
e) demographic, geographic, psychographic, and behavioristic.

Answer 1

Segmentation variables are usually grouped into four categories: demographic, geographic, psychographic, and behavioristic.

Step-by-step explanation:

The correct answer is e) demographic, geographic, psychographic, and behavioristic. These are the four categories of segmentation variables commonly used in marketing. Demographic variables include age, gender, income, and education. Geographic variables refer to factors such as location and climate. Psychographic variables consider a person's values, attitudes, and lifestyle. Behavioristic variables focus on consumer behavior, such as purchasing habits and brand loyalty.