Final answer:
Recruitment and screening are the processes that occur when companies try to attract qualified applicants.
Step-by-step explanation:
When companies try to attract a qualified pool of applicants, the process they engage in is called recruitment. Recruitment involves actively seeking out potential candidates and encouraging them to apply for open positions. This can be done through various methods such as job postings, networking events, and career fairs.
Once a pool of applicants has been gathered, the companies then engage in screening to evaluate the qualifications and suitability of each candidate. Screening may involve reviewing resumes, conducting initial interviews, and administering assessments or tests to assess the candidates' skills and abilities.