Question

The product deletion process is similar to the ___________ step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales, costs, and profits.

a) idea generation
b) screening
c) product development
d) test marketing
e) business analysis

Answer 1

The product deletion process is similar to the business analysis step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales, costs, and profits.

Step-by-step explanation:

The product deletion process is similar to the business analysis step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales, costs, and profits.