Question

If Kraft General Foods offered you a position in which you would have total marketing responsibility for all of its cheese products, this position would probably hold the title of __________ manager.

a) brand
b) area
c) product
d) sales
e) marketing

Answer 1

The correct title for a position with total marketing responsibility for all cheese products at Kraft General Foods is likely c) 'Product Manager', focusing on product strategy, roadmap, and features across company functions.

Step-by-step explanation:

If Kraft General Foods offered a position with total marketing responsibility for all of its cheese products, the position would probably hold the title of Product Manager. A product manager is typically responsible for the strategy, roadmap, and feature definition for a product or product line. They work across different functions of a company to ensure the success of the product from its conception through its launch and beyond.

In contrast, a brand manager would focus more on the brand aspect, a sales manager on the sales component, an area manager on a geographical segment, and a marketing manager might have a broader role that involves overseeing various marketing activities beyond a single product line.