Question

Describe three models of segmentation that have been applied to the sport industry and provide examples of sport organization in each segment of each model

a. Product type Model: Examples of sports organizations in product type model are basketballs, fencing foils, jogging, swimming pools, sports medicine clinics
b. Economic impact model: Sport entertainment (events, tourism, media), Sports products, sport support organization
c. Sport Activity Model: Intercollegiate and interscholastic athletics department, municipal and county recreation departments, sports and fitness clubs

Answer 1

There are three models of segmentation in the sports industry: the Product Type Model, the Economic Impact Model, and the Sport Activity Model. Each model has examples of sports organizations in different segments.

Step-by-step explanation:

Product Type Model:

• Examples of sports organizations in this segment include basketballs, fencing foils, jogging, swimming pools, and sports medicine clinics.

Economic Impact Model:

• Examples of sports organizations in this segment include sport entertainment (events, tourism, media), sports products, and sport support organizations.

Sport Activity Model:

• Examples of sports organizations in this segment include intercollegiate and interscholastic athletics departments, municipal and county recreation departments, and sports and fitness clubs.