Question

Vanna and many other consumers complain to the Federal Trade Commission (FTC) that a Whoopie Wonders Company ad is deceptive. The FTC's first step is to:

a. investigate.
b. draft a formal complaint.
c. require counteradvertising.
d. issue a cease-and-desist order.

Answer 1

The Federal Trade Commission's first step is to investigate consumer complaints of deceptive advertising.

Step-by-step explanation:

The first step that the Federal Trade Commission (FTC) takes when consumers complain about deceptive advertising is to investigate.

The FTC is responsible for protecting consumers from unfair and deceptive business practices. When a complaint is filed, the FTC will gather information and evidence to determine if the ad in question is indeed deceptive.

During the investigation, the FTC may request documents and testimonies, analyze the ad's claims, and review any relevant laws or regulations. Based on their findings, they will then decide on the appropriate course of action, which may include issuing a cease-and-desist order, requiring counteradvertising, or taking other corrective measures.