Question

When an employee talks about State Farm being a "customer-focused business" and "supporting the customer," he is talking about which of the five aspects of competitive advantage?

Answer 1

The aspect of competitive advantage the employee is referring to is customer orientation or customer focus.

Step-by-step explanation:

The student is referring to the aspect of competitive advantage known as customer orientation or customer focus.

When State Farm, an insurance company, talks about being a customer-focused business and supporting the customer, they are emphasizing their commitment to providing excellent customer service and meeting the needs of their customers. By putting the customer at the center of their business strategies, they aim to gain a competitive advantage over other firms in the industry.