Final answer:
When communicating with the media, it's important to include your own talking points to effectively convey your key messages.
Step-by-step explanation:
When communicating with the media, it's important to include your own talking points. This means that you should not only answer the questions the media asks, but also take the opportunity to emphasize the issues and messages you want to convey. By including your own talking points, you can ensure that your key messages are being effectively communicated to the public.