Question

People in an organization who are responsible for articulating a value proposition are:

A) top leaders (owners or executives).
B) middle managers.
C) employees at all levels.
D) Both A and B.

Answer 1

Top leaders (owners or executives) and middle managers in an organization are responsible for articulating a value proposition.

Step-by-step explanation:

The people in an organization who are responsible for articulating a value proposition are both top leaders (owners or executives) and middle managers. Top leaders have the overall responsibility of setting the organization's direction and strategy, which includes defining the value proposition. Middle managers play a critical role in implementing and communicating the value proposition to the employees in their respective teams.