Question

Which of the following is the stage of the new-product development process where customers are first exposed to the new product idea?

a) Screening
b) Concept testing
c) Business analysis
d) Product development
e) Test marketing

Answer 1

Concept testing is the stage of the new-product development process where customers are first exposed to the new product idea.

Step-by-step explanation:

The stage of the new-product development process where customers are first exposed to the new product idea is concept testing.

Concept testing involves presenting the new product idea to a sample of target customers and obtaining their feedback and reactions. This feedback helps the company evaluate the potential market acceptance of the new product and make any necessary modifications or improvements before proceeding with further development.