Question

When customers patronize an operation, which 3 items are they purchasing?

Answer 1

When customers patronize an operation, they are purchasing goods or services, beliefs, and reputation.

Step-by-step explanation:

When customers patronize an operation, they are purchasing 3 items:

1. Goods or services: This includes tangible products like apparel (men's shirts and sweaters, women's dresses, jewelry) as well as intangible services like transportation (new vehicles, airline fares, gasoli motor vehicle insurance).
2. Beliefs: Every purchase is based on a belief about the satisfaction that the good or service will provide. These beliefs are influenced by the information available to the buyer or seller.
3. Reputation: Customers also consider the reputation of the operation when making a purchase. A good reputation can instill confidence in the buyer, reducing concerns about receiving a poor-quality product.