asked 47.2k views
5 votes
What strategy should a small business adopt to survive in an industry dominated by giants?

A) Increase prices to reflect higher quality
B) Diversify products and services
C) Collaborate with competitors
D) Offer lower prices

asked
User Nick Lee
by
7.6k points

1 Answer

4 votes

Final answer:

A small business should adopt the strategy of diversifying products and services to survive in an industry dominated by giants. The correct answer is option B).

Step-by-step explanation:

In order for a small business to survive in an industry dominated by giants, it should adopt the strategy of B) Diversify products and services.

By diversifying its offerings, a small business can cater to different customer needs and differentiate itself from larger competitors. This can help attract a wider customer base and increase its chances of survival in the industry.

Furthermore, offering unique products or services that are not readily available from the giants can give the small business a competitive advantage and attract customers who are looking for something different.

answered
User Olly Hodgson
by
8.0k points
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