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Which of the following response hierarchy models depicts consumers going through the stages of awareness, interest, evaluation, trial, and adoption?

A. The AIDA model
B. The hierarchy of effects model
C. The innovation adoption model
D. The information processing model
E. The integrated information response model

asked
User Andino
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1 Answer

1 vote

Final answer:

The hierarchy of effects model is the one that includes the stages of awareness, interest, evaluation, trial, and adoption in the consumer decision-making process.

Step-by-step explanation:

The response hierarchy model that depicts consumers going through the stages of awareness, interest, evaluation, trial, and adoption is the hierarchy of effects model. This model represents a sequence of stages that a consumer goes through when becoming aware of a product or service, developing an interest, evaluating it, trying it out, and finally adopting it. The AIDA model also depicts a sequence of cognitive and affective stages - Attention, Interest, Desire, and Action - that are slightly different from the hierarchy of effects model. The innovation adoption model, developed by sociologist Everett Rogers, describes the adoption of innovations by various consumer segments over time but does not detail the specific cognitive stages from awareness to adoption. The information processing model is more general and describes how individuals perceive, analyze, and remember information. Lastly, the integrated information response model is not directly related to these specific stages.

answered
User Yuris
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7.9k points
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