Final answer:
IBM's investment in services under CEO Louis Gerstner is an example of logical incrementalism, which balances deliberate and emergent strategies through gradual steps.
Step-by-step explanation:
The strategic decision by IBM under CEO Louis Gerstner to invest in services in 1993 is an example of logical incrementalism. This approach involves making decisions through a series of smaller, manageable steps rather than through a singular, large-scale plan or drastic entrepreneurial action. Logical incrementalism allows a company to test, learn, and adapt to market changes gradually, reflecting a balance between deliberate strategy and emergent strategy as the organization learns and responds to its environment.