Question

Companies address needs by putting forth a ________, a set of benefits that they offer to customers to satisfy their needs.

A) brand
B) value proposition
C) deal
D) marketing plan
E) demand

Answer 1

Companies address needs by putting forth a value proposition, a set of benefits offered to customers. This can include a money-back guarantee to assure customers of product quality.

Step-by-step explanation:

In the context of business, companies address needs by putting forth a value proposition, which is a set of benefits that they offer to customers to satisfy their needs. A value proposition is a unique combination of products, services, and experiences that a company offers to differentiate itself from competitors and create value for customers.

For example, a company may offer a money-back guarantee as part of its value proposition to assure customers of the quality of its goods. This can be important for companies that sell products through mail-order catalogs or online, where customers cannot physically see the products.