Question

Requiring all salespeople to greet customers immediately upon entering the store is an example of a:

Option 1: Marketing strategy
Option 2: Operational policy
Option 3: Sales promotion
Option 4: Competitive analysis

Answer 1

The requirement for salespeople to greet customers is an example of an operational policy (option 2), which ensures consistent service and enhances customer experience.

Step-by-step explanation:

Requiring all salespeople to greet customers immediately upon entering the store is an example of an operational policy. This policy is a specific rule or procedure set by a business to ensure consistent and effective operations within the store. It is part of the internal management of a company rather than an external marketing strategy or sales promotion. Operational policies are crucial in maintaining a standard of service that can contribute to the customer's overall experience and satisfaction.