Question

________ is one of the marketer's major positioning tools because it has a direct impact on product or service performance; thus, it is therefore closely linked to customer value and satisfaction.

Select one:

A. Product quality

B. Total quality management

C. Packaging

D. Specialty marketing

E. Positioning

Answer 1

Product quality is a major positioning tool for marketers because it affects product performance, customer value, and satisfaction.

Step-by-step explanation:

Product quality is one of the marketer's major positioning tools because it has a direct impact on product or service performance, which is closely linked to customer value and satisfaction. When a product has high quality, it is more likely to meet or exceed customer expectations, leading to higher satisfaction. For example, a smartphone that is durable, reliable, and performs well will be perceived as having good quality, enhancing its positioning in the market.