Question

_______ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.

Select one:

A. Shopping products
B. Line extensions
C. Industrial products
D. Unsought products
E. Specialty products

Answer 1

Specialty products are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. Examples of specialty products include luxury cars and designer clothing.

Step-by-step explanation:

Specialty products are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. These products are different from shopping products, which are goods that consumers generally purchase after comparing prices, quality, and style. Specialty products often have limited distribution and high price points, and examples include luxury cars and designer clothing.