Question

_________________ information focuses on lifestyles, modes of living, needs, motives, attitudes, reference groups, culture, social class, family influences, hobbies, and so on.

a) demographic
b) psychographic
c) firmographic
d) none of the above

Answer 1

Psychographic information focuses on lifestyle, modes of living, needs, motives, attitudes, and more. It provides insights into the psychological and sociological aspects of consumer behavior. The correct answer is b. psychographic.

Step-by-step explanation:

The correct answer is b. psychographic.

Psychographic information focuses on lifestyle, modes of living, needs, motives, attitudes, reference groups, culture, social class, family influences, hobbies, and more. It provides insights into the psychological and sociological aspects of consumer behavior.

For example, psychographic segmentation is commonly used by marketers to divide a target market based on shared values, interests, and personalities. This helps businesses create more personalized and effective marketing strategies. The correct answer is b. psychographic.