Question

Advertising campaigns involving issues ranging from health care, education, and environmental sustainability to human rights and personal safety can be classified under ________.

Option 1: Social marketing
Option 2: Direct marketing
Option 3: Cause marketing
Option 4: Niche marketing

Answer 1

Advertising campaigns focused on societal issues like health care, education, and human rights are classified under social marketing, aiming to influence behaviors for community benefit. Option 1.

Step-by-step explanation:

Advertising campaigns involving issues such as health care, education, environmental sustainability, human rights, and personal safety fall under social marketing option 1. This approach focuses on creating and implementing campaigns that aim to change behaviors for the benefit of individuals and communities as a whole. Social marketing campaigns may use various platforms, from traditional media like TV and radio to modern channels like the internet and social media, to reach a broader audience and influence public opinion and behavior concerning pressing social issues.