Question

An increasing number of retailers and wholesalers have created their own ________, also called store brands.

Option 1: National Brands
Option 2: Generic Brands
Option 3: Private Labels
Option 4: Co-Brands

Answer 1

Private labels, also called store brands, are brands that are created and owned by a specific retailer or wholesaler and are exclusively sold in their stores. They offer products that are similar to national brands but are typically sold at a lower price.

Step-by-step explanation:

An increasing number of retailers and wholesalers have created their own private labels, also called store brands. Private labels are brands that are created and owned by a specific retailer or wholesaler and are exclusively sold in their stores. These brands offer products that are similar to national brands, but are typically sold at a lower price. A few examples of private labels include Target's Up & Up, Walmart's Great Value, and Costco's Kirkland Signature.