Question

________ has been defined as the process of identifying consumers with similar attributes who are likely to exhibit a similar buying behavior.

A)Global market segmentation
B) Globalization
C) Demographics
D) Customer classification
E) Positioning

Answer 1

Customer classification is the process of identifying consumers with similar attributes who are likely to exhibit a similar buying behavior. This segmentation helps marketers target their products and marketing messages more effectively.

Step-by-step explanation:

The process of identifying consumers with similar attributes who are likely to exhibit a similar buying behavior is known as customer classification. Customer classification involves dividing consumers into groups based on various factors such as demographics, psychographics, and behavioral characteristics. This segmentation helps marketers target their products and marketing messages more effectively. For example, a company may identify a group of young adults who are interested in fitness and health and design a marketing campaign specifically for them.