Question

When a global​ company, like Proctor​ & Gamble, uses different brands to target different​ segments, it is using which of the following global targeting​ strategies?

A) Standardized
B) Niche
C) Undifferentiated
D) Differentiated
E) Concentrated

Answer 1

When a global company, like Proctor & Gamble, uses different brands to target different segments, it is using the differentiated global targeting strategy.

Step-by-step explanation:

When a global company, like Proctor & Gamble, uses different brands to target different segments, it is using the differentiated global targeting strategy. This strategy involves developing different products or brands to cater to specific customer segments.

For example, Proctor & Gamble owns various brands that target different segments. They have brands like Pampers for baby products, Gillette for men's grooming products, and Olay for skincare products. Each brand is specifically designed to meet the needs and preferences of its target segment.

The differentiated global targeting strategy allows companies to maximize their market reach by tailoring their products to different customer segments, thereby increasing their chances of success in each segment.