Question

An advertising execution technique that relies on a straightforward presentation of information displays _______.

a. Emotional appeal
b. Rational appeal
c. Comparative messaging
d. Testimonial

Answer 1

Rational appeal is the advertising execution technique that relies on a straightforward presentation of information.

Step-by-step explanation:

The advertising execution technique that relies on a straightforward presentation of information displays rational appeal. Rational appeal is the use of credible information, facts, and examples to appeal to an audience's logical and rational thinking. It involves presenting clear and logical arguments to persuade the audience.