Question

As discussed in the chapter opening case, which of the four generic strategies did Sears employ to combat the competition offered by Target, Walmart, and Macy's?

A) low-cost leadership
B) focus on market niche
C) customer and supplier intimacy
D) product differentiation

Answer 1

Sears employed the strategy of product differentiation to combat competition from Target, Walmart, and Macy's. Option d.

Step-by-step explanation:

The strategy deployed by Sears to combat the competition offered by Target, Walmart, and Macy's can be categorized as product differentiation option d. Product differentiation is a strategy where a company distinguishes its products or services from competitors by offering unique features, design, quality, or branding. In the case of Sears, they likely focused on differentiating their products through their own private-label brands, exclusive partnerships, and unique customer experiences.