Question

Getting, managing, and using information about what customers want in order to improve business decision-making and marketing operations and find out what will sell is called _____.

a) Financing
b) Marketing-Information Management
c) Product/Service Management
d) Distribution

Answer 1

Marketing-Information Management involves getting, managing, and using customer information to improve business decision-making and marketing operations.

Step-by-step explanation:

The correct answer to the question is b) Marketing-Information Management. Marketing-Information Management involves the process of gathering, managing, and using information about customer preferences and needs in order to make informed business decisions and improve marketing operations. This includes collecting data through surveys, questionnaires, and other research methods, analyzing the information to identify patterns and trends, and using the insights gained to tailor products, services, and marketing strategies to better meet customer expectations.