World War II changed the lives of women and men in many ways. Wartime needs increased labor demands for both male and female workers, heightened domestic hardships and responsibilities, and intensified pressures for Americans to conform to social and cultural norms.
It’s was an iconic poster of a female factory worker flexing her muscle, exhorting other women to join the World War II effort with the declaration that "We Can Do It!" The “We Can Do It!” poster was aimed at boosting morale among workers in the World War II factories producing war materiel.