Final answer:
Social desirability bias is a form of bias attributed to selective survival among prevalent cases. It occurs when respondents give the answer they think they should give, rather than what they truly feel, in order to align with societal expectations or norms.
Step-by-step explanation:
Social Desirability Bias
Social desirability bias is a form of bias attributed to selective survival among prevalent cases. It occurs when respondents give the answer they think they should give, rather than what they truly feel, in order to align with societal expectations or norms.
For example, in the 1982 California gubernatorial race between Tom Bradley and George Deukmejian, polls showed Bradley leading, but he ultimately lost. This phenomenon, known as the Bradley effect, suggests that White voters may have been less likely to admit bias against a minority candidate, resulting in an overestimation of support for Bradley in the polls.