Final answer:
Author Leonard Berry stated that values are the 'heart' at the center of an organization, playing a crucial role in guiding behavior and decision-making within the company, shaping its culture, and driving the brand.
Step-by-step explanation:
According to author Leonard Berry, values in an organization are the heart at the center of the organization. When considering the role of values in a business setting, they are essential in guiding the behavior and decision-making processes within the company. These core values serve as the fundamental beliefs that dictate how business is conducted, how employees interact with each other, and how the company engages with its clients and the broader community. They are intrinsic to the company's identity and help in shaping its culture, influencing leadership, driving the brand's image, and engaging personnel to work towards common goals.