Question

Which of the following is a way advertising targets consumers based on gender?

A.Advertisements catered to men often contain complex metaphors.
B.Women tend to prefer more humor in advertising.
C.Men respond better to strong colors and evocative images in advertising.
D.Advertisements catered to women are often more detailed.

Answer 1

Advertising targets consumers based on gender through complex metaphors for men, humor and detail for women, and strong colors and evocative images for men.

Step-by-step explanation:

Advertising targets consumers based on gender in various ways:

1. Advertisements catered to men often contain complex metaphors. This appeals to their desire for intellectual engagement.
2. Women tend to prefer more humor in advertising. Advertisements catered to women are often more detailed, as they prefer to gather more information before making a purchasing decision.
3. Men respond better to strong colors and evocative images in advertising. This appeals to their visual preferences and desire for excitement.