Question

Using a(n) ________ positioning strategy, companies can attack the more-for-more strategy of another firm by offering a brand of comparable quality at a lower price.

A) more-for-the-same
B) more-for-less
C) the-same-for-less
D) less-for-much-less
E) less-for-more

Answer 1

A more-for-the-same strategy allows companies to compete by offering products of similar quality to those with a more-for-more strategy, but at a lower price.

Step-by-step explanation:

Using a more-for-the-same positioning strategy, companies can attack the more-for-more strategy of another firm by offering a brand of comparable quality at a lower price. This kind of competitive approach is particularly effective in industries where economies of scale are very small compared to the size of demand in the market. Companies employing this strategy may rely on various advantages such as a well-established reputation for slashing prices in response to new entry or leveraging a well-respected brand name that has been carefully built up over many years.