Question

Pediacertain Pet Supplies, a pet-food company, divides the pet market according to the pet owners' gender, occupation, income, and family life cycle. In this case, which of the following variables has the company used for market segmentation?

A) geographic
B) psychographic
C) benefit
D) demographic
E) occasion

Answer 1

Pediacertain Pet Supplies uses demographic variables for market segmentation, focusing on gender, occupation, income, and family life cycle of pet owners. The correct option is d.

Step-by-step explanation:

Pediacertain Pet Supplies, a pet-food company, segments the pet market based on the characteristics of pet owners such as gender, occupation, income, and family life cycle. These characteristics categorize as demographic variables which are commonly used for market segmentation. This type of segmentation helps the company tailor its marketing efforts and product offerings to the specific needs and characteristics of different consumer groups.

Pediacertain Pet Supplies, a pet-food company, segments the pet market based on the characteristics of pet owners such as gender, occupation, income, and family life cycle. These characteristics categorize as demographic variables which are commonly used for market segmentation. This type of segmentation helps the company tailor its marketing efforts and product offerings to the specific needs and characteristics of different consumer groups.

Demographic segmentation refers to dividing a market based on characteristics such as gender, occupation, income, and family life cycle. In this case, Pediacertain Pet Supplies is using demographic variables for market segmentation.

Demographic segmentation refers to dividing a market based on characteristics such as gender, occupation, income, and family life cycle. In this case, Pediacertain Pet Supplies is using demographic variables for market segmentation.