Question

Business-to-business marketers frequently misinterpret the concept of quality. Which of the following examples best illustrates this idea?

A) Focusing solely on price and overlooking product features
B) Emphasizing brand image rather than product performance
C) Prioritizing customer service at the expense of product durability
D) Assuming that higher pricing always equates to superior quality

Answer 1

One example that illustrates how B2B marketers misinterpret the concept of quality is focusing solely on price and overlooking product features.

Step-by-step explanation:

When it comes to the concept of quality, business-to-business (B2B) marketers often misinterpret it in different ways. One example that illustrates this idea is focusing solely on price and overlooking product features. Some B2B marketers may prioritize low prices and disregard the importance of product features that contribute to quality. By doing so, they fail to create value for their customers and may end up providing products that do not meet their customers' needs.