Question

PepsiCo used to trade soft drink syrup concentrate with the Soviet Union for Stolichnaya vodka. This represents which type of countertrade?

1) Barter
2) Counterpurchase
3) Offset
4) Switch trading

Answer 1

PepsiCo's trade of soft drink syrup concentrate with the Soviet Union for Stolichnaya vodka is an example of barter, a direct exchange of goods without money.

Step-by-step explanation:

The type of countertrade where PepsiCo traded soft drink syrup concentrate with the Soviet Union for Stolichnaya vodka is known as 1) Barter. Barter is a form of countertrade that involves a direct exchange of goods or services, without the use of money or a third party. In this case, PepsiCo exchanged their product, soft drink concentrate, directly for another product, vodka, from the Soviet Union.