Final answer:
The positioning strategy represented by associating the Pulsar watch brand with a handsome man who is "addicted to reality TV" and enjoys reading Dostoevsky is lifestyle positioning.
Step-by-step explanation:
The positioning strategy represented by associating the Pulsar watch brand with a handsome man who is "addicted to reality TV" and enjoys reading Dostoevsky is lifestyle positioning. This strategy aims to connect the brand with a specific target audience by aligning it with their interests, preferences, and aspirations.
By portraying the man as someone who values both popular culture (reality TV) and intellectual pursuits (reading Dostoevsky), Pulsar is positioning itself as a brand that appeals to individuals who value a diverse range of experiences and interests.
Through this positioning, Pulsar hopes to create a strong brand image and attract consumers who can relate to and aspire to the lifestyle depicted in the advertising campaign.