Question

Purposely communicating that a brand is imported is an approach known as ________?

1) Brand positioning
2) Brand extension
3) Brand licensing
4) Brand importing

Answer 1

Brand positioning is the technique used to purposely communicate that a brand is imported, aiming to create a particular perception in the consumer's mind.

Step-by-step explanation:

The approach of purposely communicating that a brand is imported is known as brand positioning. This strategy involves creating a unique image or perception in the mind of consumers about a product, often emphasizing its imported nature to suggest quality or exclusivity. Naomi Klein's 1999 text, No Logo, discusses the impact of corporate branding and the adoption of various advertising practices that reach consumers across multiple platforms with a consistent message.