Question

Theory of Planned Behavior suggests 3 major factors that influence traveler decisions intention and subsequent purchases behavior. They are:

Answer 1

The Theory of Planned Behavior suggests three major factors that influence traveler decisions intention and subsequent purchasing behavior: Attitude, Subjective Norms, and Perceived Behavioral Control.

Step-by-step explanation:

The Theory of Planned Behavior suggests three major factors that influence traveler decisions intention and subsequent purchasing behavior. These factors are:

• Attitude: The individual's evaluation or feelings towards the travel destination or service.
• Subjective Norms: The perceived social pressure and opinions from others regarding the travel decision.
• Perceived Behavioral Control: The individual's perception of their ability to control and execute the travel decision.

These factors collectively shape the traveler's intention to make decisions and their subsequent purchasing behavior in the travel context.