Final answer:
To win over customers, a company should prioritize providing exceptional customer service, which helps in retaining customers and creating brand loyalty. While discounts can attract short-term sales, it is the customer experience that sustains long-term relationships. Ignoring complaints and focusing solely on profits can harm the relationship with customers and the company's reputation.
Step-by-step explanation:
In order to win over the customer, a company should strive to provide exceptional customer service. Focusing on creating a strong customer experience will lead to positive feedback and can create brand loyalty, which is essential in a competitive market. While offering discounts and promotions can be an effective strategy for short-term sales boosts, it is outstanding customer service that often retains customers in the long run.
Ignoring customer complaints is detrimental to building a sustainable business. Instead, addressing complaints promptly and effectively can convert dissatisfied customers into loyal ones. Finally, while focusing on increasing profits is a legitimate business goal, a company should not do so at the expense of customer satisfaction. In competitive markets, customers benefit from better or less expensive products, and businesses that provide these can see an increase in profits.
Therefore, exceptional customer service should be a core part of a company's strategy, alongside offering competitive services or products, and actively engaging with customer feedback to improve their offerings.