Final answer:
Small businesses can use marketing research techniques in a less formal manner to gain insights about their target market and make informed marketing decisions.
Step-by-step explanation:
Small businesses can definitely use marketing research techniques in a less formal manner. While larger corporations may have the resources to conduct extensive and formal market research studies, small businesses can still gather valuable insights by utilizing informal techniques. For example, small businesses can conduct customer surveys, gather feedback through social media, or analyze sales data to gain insights about their target market and make informed marketing decisions. These techniques may not be as comprehensive as formal market research studies, but they can still provide valuable information to help small businesses understand their customers and market better.